Tag Archives: nerves

New Chapters

I always joked about wishing weekends were longer and the working week was shorter. Well, now it seems I’m going to get my wish as my employer puts us all on a 3-day week for the foreseeable. Funny though, it’s not quite as happy making as you’d think, once you work out the economic impact. All I can really say is OUCH!

However, rather than fret about it I’m determined to see it as a potential positive. It means that I have bags more time to figure out exactly what it is that I want to do from now on. I’ve become increasingly interested in, and somewhat evangelical about, all things social media.

From an Ad Man’s point of view I can’t help but feel that this is the area that I need to steer my career towards – TV, press, radio etc just don’t cut the mustard anymore. And they’re only going to become less & less effective with time. I hesitate to foretell of their impending deaths, as I don’t actually believe that to be true, but without a doubt, they’re going to have a much less significant role than they’ve had historically.

So, that’s the plan – me, online, a marriage made in heaven. It’s going to take some time, but I reckon I can make it work. I know my onions when it comes to brands, branding, marketing etc and I’m learning more and more about online & social media by the day so now it’s time to make the two things work for me.

Here goes…

Every day’s a school day

This week two things have got me thinking about learning & expertise and how one finally does enough of the former to become the latter, or at least consider themselves in that way.

The first was a colleague with less than a year’s experience trying to tell me how to do my job. Now, I absolutely do not know all that there is to know about marketing & advertising, but without tooting my own horn, I know a hell of a lot – believe it or not, I’m actually pretty shit hot at my job, even if I do say so myself. But this girl apparently knows it all though. Good for her I say. In the meantime, I shall continue to learn and evolve; much as the industry that I work in.

The second was this blog. I have no desire to become any kind blogging expert, that’s not why I did this, but it does sometimes feel as though there’s many a blogger out there with “expertise”, literally waiting to throw advice at you about how to make yours better, make you money, blah blah blah. Add to that the other bloggers out there that are positively brimming with judgement of others and the whole thing can be a more than a little bit intimidating.

(Don’t get me wrong, the vast majority of bloggers I’ve come into contact with have been nothing short of lovely, but as with anything else in life, there’s always some who will spoil it for others).

Anyway, I’ve been wracking my brains for something “worth” putting on my blog for a few days, determined as I am to have a decent crack at this. But because I’m a total novice I’ve found myself getting really nervous about it.

Until I thought about the aforementioned colleague and told myself to “cop on” and just get on with it. Essentially, I am not an expert in anything at all and I never will be either.

Like the tattoo I got last month says, “Still, I am learning” and I always will be.

Ancora Imparo