iPhone App for Ex-Boyfriends

Remember this girl?

She’d probably love the guy who downloaded this app 🙂

Offering a helping hand

It’s lovely when people help each other out. I’m a big fan of random acts of kindness.

More-so, I’m a big fan of people helping out those less able to help themselves. We all know times are tough at the moment, especially for smaller businesses. The guys over at Brand Ireland have sent out a rallying call to people involved in all areas of Marketing & PR throughout Ireland, to get together and offer their expertise to those smaller businesses who could use a hand: by offering advice and helping them to develop & implement marketing plans, which could make the difference between them making it to the other side of the recession and, well, not. What a great idea!

I for one would be happy to help. If you too, fancy lending a hand, why not mosey on along to the blog & find out a bit more about it and how you can help?

There, now, doesn’t that feel good?

Want to foster a cat?

Apparently the rubbish weather of late has only been raining cats as the folk over at the DSPCA have been inundated with them and are looking for people to foster one (or more) for 10-12 weeks. All of them are 12 weeks old or younger.

You never know, if you ask them nicely you might be able to keep one imperpetuity.

If you are interested, please drop me a line at dena [dot] walker [at] gmail [dot] com and I’ll pass on Jane’s mobile number to you (didn’t think she’d be too happy with it being plastered all over the t’interweb)

Ah, go on… how could you refuse?

Live Young?

It was my birthday this week and as I’m officially moving deeper into my thirtysomething years, I’m therefore always on the look out for ways to ensure I still look as though I’m enjoying my later twenty-somethings instead.

Water’s long been the “secret” to great skin, better metabolism etc. and perhaps it really is the elixir of youth, but somehow the Evian “Live Young” campaign that has been around for a couple of years now, has always left me cold, and frankly done absolutely nothing to endear the brand to me. Quite the opposite in fact. Especially as their more recent work seems to be moving away from what I imagine were some of their more established brand values – origin, health & youth.

Nowadays they seem to be falling into the all too familiar trap of doing quirky, whilst retaining only a tenuous link to their strategy. Their initial Live Young TV ad seemed a slightly better brand fit, tonally, although I’ve got to be honest CGI babies are among some of the creepiest things that you can associate your brand with in my personal opinion – it’s not natural, they look really, unnervingly odd!

But this new “viral” that they’ve got out – it not only leaves me feeling a little confused about the brand, but it completely gives me the heebejeebes!

Currently at No.2 in the AdAge Viral Video Chart a fair amount of people are watching it I suppose. But what’s the propositon really? Evian makes me more youthful? That’s a category truth though – where’s the product truth? Where’s the thing in Evian that makes me look/feel younger than if I drank 3 litres of standard tap water? Combined with the fact they’ve (to my mind anyway) managed to completely lose any genuine brand personality, there is apparently no reason for me to choose it.

So I won’t.

That and the fact I don’t want the energy of a baby – awake & hyperactive for 2 hours, then grouchy & irritable and then asleep for 3 hours?? That’s what coffee & mid-afternoon chocolate’s for, no?

Kudos to them for trying to do something that will stand out in a category it’s probably hard to make any genuinely distinct claims in, but dancing babies aren’t going to make me want to drink their water; lack of a distinct personality, USP or any real engagement certainly isn’t either.

Also, why the “viral” ad if they’re not going to do anything else online? Their website doesn’t have the same tone for starters (no, showing the ad there too isn’t enough), as it seems to be very much where they used to be – conservatively european, clean, aspiring to be high-end and perhaps a bit dull. If the ad has entertained me enough to seek out your site, I want to be worth my while – engage with me, let me interact with you, don’t bore me. If you’re quirky, be quirky.

Having clearly spent a fortune on a TV ad, I think they’re missing a mightily big trick. It’s not all about TV anymore, and it’s certainly not about an online strategy being the release of a “viral”. They’ve got a creative device that could have real legs across all media, but especially online (albeit slightly creepy, chubby babies’ legs). Why aren’t they using it to its full potential?

I can see why they would want to move on – but follow it through. If a job’s worth doing and all that jazz.

My verdict – Stop trying too hard, just try & be smarter. Pick a brand personality, stay true to your values, make sure it’s in the fibre of all your communications and engage, engage, engage.

There endeth my sermon for today 😉

Be Yourself

Easier said than done, but worth the effort

Easier said than done, but worth the effort

Road Trip!

Woohoo! My girlfriends are coming over this week and we’re all heading to Kinvara, Co. Galway for a weekend of fun & frolics.

Woohoo! Oh, I already said that, but fuck it I am excited, dammit!

I am so ready for a weekend with three of the funniest women on the planet. Sadly one of the world’s other top 5 funny women couldn’t make it as she’s doing a triathlon back at home – I know, I know, she’s mental, but we’re related so you’re not going to pretend to be surprised by that are you?

I like to think we’ll be really cool looking like Alicia Silverstone & Liv Tyler (and another hot mate like, er, Drew Barrymore or something) in the Crazy video, as we bounce over the potholes cruise along the road, but more than likely we’ll be doing stuff like this as we drive along.

romymichele

Cut loose! Footloose! Kick off your sunday shoes!

Especially as we’re off to a hooker festival!

So, to get to the point (it always takes me a while), I’m pulling together a playlist of songs for us to singalong to. So far, tracks include, the following, but I would love to know if there’s a seriously awesome roadtrip track that you think I’m missing, please leave a comment below…

  1. Needle in a Haystack – The Velvelettes
  2. Black & White Town – Doves
  3. Don’t Stop Believing – Journey
  4. War! – Edwin Starr
  5. The Reeling – Passion Pit
  6. Tribute – Tenacious D
  7. Got to be Real – Cheryl Lynne
  8. Woke Up This Morning – Alabama 3
  9. Summertime Clothes – Animal Collective
  10. The General Specific – Band of Horses
  11. Walk Like an Egyptian – The Bangles
  12. Push It – Salt & Pepa
  13. God Only Knows – The Beach Boys
  14. Hanging on the Telephone – Blondie
  15. Across 10th Street – Bobby Womack
  16. Cancel on Me – Bombay Bicycle Club
  17. The Seed 2.0 – The Roots
  18. Tiger Phone Card – Dengue Fever
  19. Road to Joy – Bright Eyes
  20. Moi je Joue – Brigitte Bardot
  21. Lloyd, I’m Ready To Be Heartnbroken – Camera Obscura
  22. Superstar – The Carpenters
  23. Race for the Prize – The Flaming Lips
  24. Whoo! Alright-yeah… Uh huh – The Rapture
  25. Build Me Up Buttercup – The Foundations
  26. Laid – James
  27. Waterloo – Abba
  28. Dress You Up – Madonna
  29. Boys Don’t Cry – The Cure
  30. Ask – The Smiths
  31. Rudie Can’t Fail – The Clash
  32. Love Child – The Supremes
  33. All I Need To Get By – Marvin Gaye & Tammi Terrel
  34. Womanizer – Britney
  35. Don’t Stop Till You Get Enough – Michael Jackson
  36. You’re so Vain – Carly Simon
  37. No Good Start The Dance – Prodigy
  38. Me & Julio Down By The Schoolyard – Simon & Garfunkel
  39. True – Spandau Ballet
  40. Dog Days Are Over – Florence & The Machine
  41. Afternoon Delight – Ron Burgundy & The Channel 4 News Team
  42. Psycho Killer – Talking Heads
  43. Bette Davis Eyes – Kim Carnes
  44. I Wanna Dance With Somebody – Whitney Houston (that one’s going to hurt a lot!)
  45. Dog Train – The Levellers (a new on on me, but we’ll give it a whirl nonetheless I’m sure!)
  46. …???

So, please let me know what songs you think we should add to the list – it’s a fair old drive, so we’ll need a few.

The light blue ones are the add-ons I’ve already received – thanks guys. More please, we want to be hoarse by the time we arrive 😉

In return I’ll share the embarrassing stories (about them, not me you understand) that occur over the course of the weekend and lead to pics like this and this. And if you’re lucky I might even tell you what the “Mystical Web of Secret Toilet Love Is” – needless to say it is already a Kinvara legend

Can you tell I’m looking forward to this trip much? Hmmm…

I’ve Got You Under My Skin…

I didn’t ask for it. I didn’t want it. I didn’t even start it. But I liked it. It was fun.

And you have got under my skin. And that pisses me right off.